Differentiate your dry eye product strategy where adoption happens:in the clinic.
The Dry Eye Council connects strategy with clinical behavior, so your product is better understood, better positioned, and better equipped for adoption.
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Strengthen messaging through clinical perspective
Identify barriers to trust, use, and adoption earlier
Clarify your product's role and fit within real-world Dry Eye care
DESIGNED AROUND
Evidence, experience & adoption.
A sharper clinical lens
Peer-informed thinking that moves beyond generic market feedback.
"The conversation is bigger than a product launch."
✔ Clinical Credibility
✔ Practice Relevance
✔ Better Patient Care
01 — CLINICAL CONTEXT
When insight reflects the realities
of patient care, better decisions
come into focus.
of patient care, better decisions
come into focus.
WHY THE DRY EYE COUNCIL
In Dry Eye, strong
innovation still has to earn its place in practice.
Therapeutics, devices, diagnostics, nutraceuticals and OTC products do not gain traction on innovation alone. They need a clear clinical rationale, a relevant place in workflow, and messaging that reflects what clinicians need to trust, implement, and champion in real practice.
This is where The Dry Eye Council makes a difference:
This is where The Dry Eye Council makes a difference:
Clinical credibility
Build a clearer, evidence-based rationale for why your innovation belongs in the clinical conversation.
Practice relevance
Align your strategy with patient flow, staff realities, and how Dry Eye care actually happens.
Adoption readiness
Understand what helps a solution move from interest to implementation in the exam room.
PARTNER VALUE
Built for companies that want clearer answers before momentum is lost.
The Dry Eye Council creates a more direct route between innovation and the clinicians who evaluate, use, and influence it every day. We help companies ask better questions earlier so products are better equipped to earn their place in practice.
Credible clinical voices
Gain perspective from respected doctors shaping Dry Eye care across practice, education, research, and peer influence.
Real-world insight
Move beyond broad assumptions with feedback grounded in workflow, patient expectations, and clinical viability.
Faster, clearer decisions
Identify adoption barriers, unmet needs, and stronger ways to articulate your value before the market moves on.
A strategic partner
Bring the right questions into a curated setting and leave with a clearer path to relevance, trust, and uptake.
MEET THE DRY EYE COUNCIL MEMBERS
Distinct perspectives.
One shared commitment.
Better dry eye care.
The Dry Eye Council brings together clinicians and strategic voices whose work intersects with the evolving science, current practice, and future of Dry Eye care.
Dr. Kaleb Abbot
Optometrist, MS, FAAO, FOWNS
Contributes an academic, research-driven lens to evaluating new dry eye and ocular surface innovations.
Read more →
Dr. Janelle Davison
Optometrist
Speaks nationally on dry eye care and translates clinical evidence into education that resonates in real-world practice.
Read more →
Dr. Lisa Hornick
Optometrist, MBA, FAAO
Brings a practice-side view on integrating new dry eye and ocular surface technologies into daily patient care.
Read more →
Dr. Mila Ioussifova
Optometrist, FAAO, CNS, FOWNS
Focuses on patient-centered ocular surface and nutrition-based care, clarifying where new solutions fit into the clinical handoff.
Read more →
Dr. Hardeep Kataria
Optometrist, FAAO
Offers deep expertise in diagnostics and shows how new tools perform against everyday clinical needs.
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Dr. Cory Lappin
Optometrist, MS, FAAO
Publishes and speaks widely on dry eye, extending the Dry Eye Council’s reach and influence among clinical peers.
Read more →
Dr. Ada Noh
Optometrist
Represents a rising generation of clinicians shaping how dry eye care evolves in modern practice.
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Dr. Andrew Zagelbaum
Optometrist
Advocates for clinical research that keeps patient outcomes at the center of emerging dry eye technologies.
Read more →
Joe Boyd
Strategic Commercial Advisor
Leads the Dry Eye Council’s strategic direction, connecting industry partners with the clinical voices shaping dry eye care.
Read more →
Sharon Burkart
Marketing Strategist
Shapes how the Dry Eye Council's clinical insight is positioned and communicated to industry partners.
Read more →CAPABILITIES
Support for the decisions that shape whether innovation earns adoption.
Every engagement is built around the stage your team is in, from early positioning and messaging refinement to launch readiness and long-term strategic counsel.
Talk to the Dry Eye Council →Advisory Boards
Evaluate strategy, evidence, and innovation with carefully selected Dry Eye leaders.
KOL Market Insights
Gather qualitative and quantitative input on positioning, unmet needs, and adoption barriers.
Clinical Messaging Validation
Test claims, value propositions, and education through the lens of trusted practitioners.
Launch Readiness Support
Identify friction points before launch and improve the odds of early traction.
Growth Market Acceleration
Refine targeting, sequencing, and advocacy plans to expand adoption more effectively.
Peer Engagement
Design programs that help
clinicians learn from clinicians and build more credible influence.
clinicians learn from clinicians and build more credible influence.
Scientific Evidence Strategy
Align studies, outcomes, and
supporting data with what matters most to clinical decision-makers.
supporting data with what matters most to clinical decision-makers.
Ongoing Strategic Advisory
Continue strengthening product, message, and market direction as needs evolve.
HOW WE WORK
A deliberate path from key question to clinical direction.
The Dry Eye Council creates spaces for the conversations that matter, then those conversations into focused next steps your team can act on.
START WITH THE RIGHT QUESTION
Bring your next Dry Eye decision into the room.
Whether you are refining a clinical story, preparing for launch, or looking for long-term strategic counsel, the Dry Eye Council can help shape a clearer path forward.
Connecting innovators with the clinical voices helping shape a more confident future for Dry Eye care.
© 2026 Dry Eye Council, LLC | A BioExec, LLC company
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